A Practical Marketing Plan for a New Business
Build a simple first marketing plan around your best customers, a clear offer, and a manageable weekly routine.
Read guideGuides
Useful marketing guidance for small businesses
Clear, practical starting points for making your online presence easier to understand and manage. Each guide focuses on steps you can review and adapt to your business.
How to Choose One or Two Social Media Channels
Pick social channels based on your customers, the kind of work you do, and the time you can devote to maintaining them.
Read guideCreate Social Posts That Help Local Customers
Use practical answers, real examples, and clear local details to make social updates more useful to nearby customers.
Read guideHow to Keep a Customer Newsletter Consistent
Choose a realistic sending schedule and a simple newsletter format that gives customers useful, relevant information.
Read guideA Practical Guide to Improving Your Google Business Profile
Keep your Google Business Profile accurate, complete, and useful to people deciding whether to contact your business.
Read guideLocal SEO, Explained for Small Businesses
Understand the basic parts of local search visibility and the practical work that helps customers find and evaluate a nearby business.
Read guideMake Your Business Website Easier to Use on a Phone
Review the mobile experience so visitors can quickly understand your business, find key information, and contact you.
Read guideHow to Measure Marketing Without the Jargon
Use a short set of plain-language measures to understand whether marketing is creating relevant customer conversations.
Read guide